First emails: drafted, saved, and one easy ask
First emails to new leads are now saved until you send them, kept short with one easy ask, and leads who wrote to you first get thanked instead of pitched.
The first email to a new lead got two improvements. A drafted first email is now saved on the person until you send it, so it's never lost when you close the window. And first emails are now short and end in one easy ask, and leads who reached out to you get thanked instead of pitched. You still review and send every one.
#Drafts that wait for you
Before, a first email lived only in the composer: close it, and the draft was gone. Now it's saved on the person.
On Today, a new lead with a draft shows "First email drafted" and a Review draft button.
On the person's page, a card shows the draft's subject, with buttons to review and send it, or to discard it.
Your edits save as you type.
Drafting again replaces the saved draft instead of adding another.
If the conversation starts somewhere else (they write first, or you email them from Gmail), the draft steps aside, since you've already started.
The same goes for drafts your AI writes through the Claude connection: they're saved on the person, waiting for you.
#One easy ask
We read a lot of first emails Mustloop wrote, and too many of them ran long, asked several questions at once, or slipped into a soft pitch. Leads who had filled in your form were written to as if they were strangers.
I saw that with my own leads. People who filled in the form on Mustloop's landing page to claim a founding spot weren't strangers: they had read what Mustloop does, they were interested, and that's why they gave their email. Their context was different from someone I was reaching out to cold, and their first email should be too.
So first emails now follow a few plain rules:
Two to four short sentences, ending in one easy ask, like a short chat.
No pitch, no pricing, and no questions that try to validate your idea.
An interesting opener only when there's one. If your note on the person has something worth mentioning, the email can open with it. If not, it says who you are and asks. It never invents a hook.
Leads who came to you get thanked. Someone who filled in your form or signed up already reached out, so the email thanks them instead of opening as if they were cold.
#What it means for you
A first email that's short enough to send as it is, or to change in a few seconds, and still there tomorrow if you're not ready today.
#Where to find it
On Today, under New leads, open any lead and draft their first email, or ask your AI to draft it for you.
Founder of Mustloop. Writes about what ships in Mustloop and why, and about following through when you sell on your own.
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