Mustloop in Slack
New leads and the conversations that need you, posted to your Slack channel with buttons to handle them, and never the text of your emails.
Mustloop now works in Slack. New leads and the conversations that need you are posted to a Slack channel you pick, with buttons to handle them there. Your workspace also gets its daily digest in that channel.
#What changed
New leads. When a lead comes in through your form, your webhook or the API, Mustloop posts it to your channel with their name, company, where they came from and the note they left, plus an Open in Mustloop button.
Conversations that need you. When a lead replies, or a conversation you're waiting on goes cold, Mustloop posts it with a short summary and the next step it recommends. Four buttons let you deal with it without leaving Slack: Open in Mustloop, Snooze 3 days, Done, and Not relevant. The reply itself is drafted in Mustloop for you to review and send.
The daily digest. Each morning the channel gets the workspace's list: who replied and what's going cold, with links. Your personal digest email keeps coming at your own hour, in your own time zone.
#Low noise, on purpose
Slack is easy to make noisy, so we set some rules:
One message per conversation. When something changes, the message is updated in place. Once it's handled, it turns into a one-line outcome, like "Snoozed until Wed by Mário" or "Done".
New activity goes in the thread. A fresh reply on a conversation already posted shows up under its message, not as a new post.
Only what's fresh. Connecting Slack doesn't dump your whole backlog into the channel. That's what the digest is for.
#What never goes to Slack
The text of your emails. Lead posts carry only what the lead gave you in your form. Conversation posts carry Mustloop's own summary and recommendation, never a line of the email itself. Anything from your inbox stays in Mustloop, behind the link.
#Why Slack
Mustloop is a once-a-day check-in, but some things can't wait for tomorrow's digest: a warm lead who just filled in your form, or someone who replied to your proposal. If your day already runs through Slack, that's where you'll see them first. And when you can snooze or close a conversation right there, your list stays honest without one more tab.
#Where to find it
Settings, then Slack, then Add to Slack. Pick a channel on Slack's screen and you're connected.
Founder of Mustloop. Writes about what ships in Mustloop and why, and about following through when you sell on your own.
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