Leads from your forms, in the same list as your Gmail

Leads don't only arrive by email. A form on your landing page, a signup in your own product or a Zapier zap can now send new leads straight into Mustloop with a lead-capture key. They land on Today under New leads, in the same list as your Gmail conversations, ready for a first email you review and send.

#What changed

Each workspace can now create lead-capture keys under Settings. A key is what your form or tool uses to send a lead to Mustloop: a name, an email, and if you have them, a company and a note (for example what they wrote in your form). The settings page shows the endpoint and a copy-paste example, so wiring a form takes a few minutes.

Each key shows when it last received a lead. That's how you know the wiring works: send a test lead, and the time updates.

A lead-capture key belongs to the workspace, not to the person who made it, so it keeps working if they leave. Only admins can create or revoke one.

The key that lets your AI assistant work in Mustloop is a different, personal key. Splitting them keeps a key that sits in a public form from being able to do anything other than add leads.

#When people come to you

Mustloop's first job was helping me keep up with the people I reached out to. Then came the obvious next question: what about the people who come to you instead?

People who fill in the form on your landing page, or sign up for your waitlist, start from a different place. You know they're interested in what you said, because that's why they gave you their email. They deserve a conversation too, and a different first email from the one you'd send a stranger.

Gmail doesn't know about them yet. A lead who fills in your form on a Sunday night isn't a Gmail thread, and that's exactly the lead that goes cold while you look elsewhere. So the list has to start before the inbox: a lead from your form and a reply in your Gmail now sit side by side on Today, and both get the same follow-through.

#What happens next

On Today, New leads shows who came in and from where. Open one and Mustloop drafts the first email, using what you know about them (where they came from and what they told you), for you to review and send from your own Gmail. Once you've written, the conversation is tracked like any other: Mustloop tells you when they reply, and when they've gone quiet.

#Where to find it

Settings, then Lead capture, to create a key and copy the example. Your new leads show up on Today.